How To's Archives - Heritage Pioneers

As an industry that is based largely on interactions with physical sites or events, Covid-19 has hit the heritage sector hard. And while efforts have been made to provide financial support during the crisis, one aspect has suffered particularly: the direct connection to our visitors and members. The digital communication chasm Having to close sites and cancel events naturally has a direct impact on finances, and a third of third-sector organisations and community groups are concerned about surviving the summer. But the loss goes beyond the immediate numbers. Many heritage organisations, unused to doing a significant amount of their outreach online, have not stayed in touch with those audiences they rely on so heavily for support. And I'm not talking about a solitary email sayi...

Whether you're a global player or a small, local heritage site, brand is what people say about you when you're not in the room. It is, at the end of the day, all about reputation. But reputation is a big word. It implies expertise, a certain degree of authority. Of knowing what you're doing. But first and foremost, it implies experience. To have a reputation suggests that you've done a certain thing for a certain amount of time in a certain way. Those that have experience are better off, because they've been around longer. They have put in the time and a reputation has been built. The longer the legacy the more reputable. After all, companies that can add 'Est. 1967" to their tagline MUST be doing superior work. We like to buy into this kind of thinking. But what then about al...

How To’s

How to Reconnect with your Members post Covid-19

Five things heritage brands can learn from Start-ups about Visibility and Reputation