How to Reconnect with your Members post Covid-19
As an industry that is based largely on interactions with physical sites or events, Covid-19 has hit the heritage sector hard. And while efforts have been made to provide financial support during the crisis, one aspect has suffered particularly: the direct connection to our visitors and members.
The digital communication chasm
Having to close sites and cancel events naturally has a direct impact on finances, and a third of third-sector organisations and community groups are concerned about surviving the summer. But the loss goes beyond the immediate numbers. Many heritage organisations, unused to doing a significant amount of their outreach online, have not stayed in touch with those audiences they rely on so heavily for support.
And I'm not talking about a solitary email sayi...
